Known throughout the UK as leaders in hospitality, Apex Hotels has a reputation for excellence and delivering service second to none. Based in Edinburgh, the small, family-owned business is on a mission to provide chic and stylish destinations for travellers from around the world.
With nine established hotels throughout the UK, each with their own brand identity and an unmistakable reputation, Apex Hotels were in need of a cutting edge affiliate marketing solution to retain a competitive advantage. With all key online marketing channels open, they were looking to enter the competitive arena of affiliate marketing with ease.
A POSH Affiliate Marketing Solution
- With a proven track record in affiliate marketing, POSH were able to select the best affiliate programme partner for Apex Hotels.
- From setting up the account to launching the affiliate marketing campaign, we delivered a POSH solution from start to finish.
- As part of the campaign, we outsourced a driven and determined sales team to maximise profitability and performance.
- We then spent 6 months developing the perfect affiliate programme for their business, before providing all the training and support to manage their affiliate marketing in-house.
Within the first 6 months of the launch of our affiliate marketing solution, Apex Hotels saw a 67% increase in clicks from affiliates, an astounding 245% increase in bookings, as well as a 230% increase in revenue.
“Jenny’s previous experience meant she was the ideal choice to guide us through the whole affiliate setup process. This included the selection of the most appropriate affiliate platform; the creation of a tiered commission structure designed to incentivise our affiliates as well as the creation of an effective communication strategy to fully engage with our affiliate partners. The guidance and support throughout the launch phase was invaluable and strengthened our position to quickly grow our program and exceed our revenue expectations in the early months post launch.” – Lorna Lee, Marketing Director, Apex Hotels