Computer screen with the Dunstane homepage on it

Brief from Client:


Promote bar sales and dining footfall to this boutique Edinburgh Hotel through an exclusive Gin Event. Thus Gin O’Clock was born! This was a ticketed event with local gin suppliers and canapes at the hotel on a sunny summers evening in Edinburgh.

What we did:


We targeted Food and Drink and event based outlets as well as Gin clubs and enthusiasts
in order to spread word of mouth through articles and build quality links back to The Dunstane Hotel’s website.

 

This was achieved via POSH’s good relationships with our outlets coupled with targeting via our PR outlets, social media channels and press release distribution. We also set up targeted PPC campaigns and paid media on Facebook to point quality traffic towards purchasing tickets.

 

Given our contacts we also provide a mail shot which also resulted in strong conversions:

Gin article on Citylicious for the Dunstane hotel Gin event  Gin article in The List for Dunstane hotel Gin event  Article in The Scotsman Food and Drink on Gin event at the Dunstane Hotel  Article in Hey Event on Gin event at the Dunstane Hotel  Article in Travmedia on Gin event at the Dunstane Hotel

Results:

 

We hosted a buzzing night of fun, food, folk songs and GIN! This gained excellent exposure for the client and an increase in dining covers through just some of the following published articles and outlets:

Article on the Gin night at the Dunstane hotel in Leeds Foodies   Article on the Gin night at the Dunstane hotel in Web Bandstand

Contact us today to find out more

If you are looking to enhance your online presence then get in touch with our web marketing company today and we will be delighted to help. We are an agency based in Glasgow and we offer a range of services from digital PR, web builds, SEO, social media marketing and much more. Call us on 0141 278 6702 or email us by clicking the button below to get your online presence working for you.

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LINKS:

The List:

https://www.list.co.uk/event/509868-gin-oclock/
480,000 read rate per month.

Citylicious:

67,000 read rate per month.

The Scotsman:

45,000 read rate per month.

Hey Events:

http://heyevent.uk/event/bcdci6mviuwcca/gin-oclock-at-the-dunstane
90,000 read rate per month.

Web Band Stand:

http://www.webbandstand.com/blog/2015/09/02/gin-oclock-at-the-dunstane-in-scotland/
500 read rate per month.

TravMedia:

http://travmedia.com/Company/ShowPressrelease/100013175
45,000 read rate per month.

Leeds Foodies:

http://leedsfoodies.co.uk/2015/08/gin-oclock-at-the-dunstane-gin-tasting-event-on-18th-sep/
17,000 read rate per month.

  • Article on the Gin night at the Dunstane hotel in Web Bandstand
  • Article in Hey Event on Gin event at the Dunstane Hotel
  • Article on the Gin night at the Dunstane hotel in Leeds Foodies
  • Article in Travmedia on Gin event at the Dunstane Hotel
  • Gin article on Citylicious for the Dunstane hotel Gin event
  • Article in The Scotsman Food and Drink on Gin event at the Dunstane Hotel
  • Gin article in The List for Dunstane hotel Gin event