Brief from Client:
As Scotland’s top Highland Hideaway, voted as one of the top 10 things you must see when visiting Scotland and one of the only luxury holiday destinations to boast 100% 5 star reviews on TripAdvisor, Eagle Brae approached POSH Communication to promote their stunning resort from launch to maturity and increase bookings. We have now been working together successfully with PR coverage as Eagle Brae enters its 3rd successful year.
What we did:
Targeting high volume, quality travel journalists, lifestyle and travel bloggers and travel desks, we focus on specifically delivering high-end content to showcase the resort, running press trips and visits to incentivise great coverage and influential reviews for the client:
We have now successfully delivered over 100 pieces in print/online media and driven word of mouth through media to thousands of readers. This offers the client a surge in coverage, which, when each article is published, leads to further sales for Eagle Brae and as a direct result raises their annual occupancy – bookings are flourishing year round. Now the business is reaching maturity, we are targeting niche markets such as Irish Travelers and foreign markets to drive the message further and generate greater brand reach.
Get in touch with POSH today
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