Computer Screen with Eaglebrae website on it

Social media marketing case studies:

£240k for Free Competition!

Campaign Stimulus:

As part of our ongoing e-commerce strategy for this 5 Star Eco-Friendly Cabin Group we identified that competitions – especially those with a high value are well regarded and shared over Facebook. We encouraged Eagle Brae to take advantage of this trend by putting forward a contest for participants to involve themselves in.

Objective:

Increase booking revenue while promoting the Eagle Brae website / brand via social media A social post for Eaglebraesharing.

Tools Used:

  • Facebook Post Management


Social Media Advertising:

Spend: £0.00
Duration: 7 days
Coverage Value: £240,000
Coverage ROI: 1713:1
Reach: 928.185

How we did it:

We researched various contests hosted via Facebook and gauged the reach based on the number of followers that Eagle Brae has. We generated a tag-line to accompany the contest and arranged for the post to be up for a week.

No alterations were made to the contest over the course of the week, and all of its growth was generated organically.

At the end of the campaign, we had generated an overwhelming ROI of 1713:1 !!

Get in touch with POSH today!

If you want to find out more about social media marketing and what it can do for you and your business then get in touch with us today. You can also explore more of our social media case studies in this seciton of our site to find out more. POSH is a digital company based in Glasgow that works with clients from Scotland and across the globe. Call us today on 0141 278 6702 or email is here.

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