Parliament House Hotel homepage on a computer screen

The Client

 

Parliament House Hotel is a gorgeous 3-star hotel situated in the heart of Edinburgh. With two historic buildings and a mouth-watering restaurant at the foot of Calton Hill, its central location, traditional Scottish hospitality and historic charm always leaves its guests hungry for more.

 

 

The ProblemParliament House Hotel website homepage

Despite a central location and reputation for excellence, Parliament House Hotel was battling to drive traffic and sales online. In order to improve website traffic and increase conversions, they were in need of a complete online marketing overhaul and POSH PPC solution.

A POSH PPC SolutionParliament House Hotel website rooms category page

  • We started by creating a more user-friendly e-commerce website, optimising content, managing technical issues in the backend and increasing engagement across all digital platforms.
  • In collaboration with the Parliament House team, we got to grips with their diverse target Parliament House Hotel website special offers pagemarket and specialised offerings.
  • In order to improve rankings and increase conversions on site, we created a PPC plan of action to revitalise all aspects of their digital marketing.
  • Analysing their services and offerings, we identified hidden opportunities and formulated a PPC solution designed to deliver results.
  • We then designed, implemented, optimised and managed all online content and
    PPC campaigns.

The Results

Since launching our PPC solution, our campaigns have led to a 60% increase in online growth in just 6 short months, with online revenue increasing by 13% and growing.

 

  • Parliament House Hotel logo
  • Parliament House Hotel website homepage
  • Parliament House Hotel website special offers page
  • Parliament House Hotel website room landing page
  • Parliament House Hotel website gallery
  • Parliament House Hotel website blog
  • Parliament House Hotel website rooms category page
  • Parliament House Hotel website landing page
  • Parliament House Hotel website homepage category section
  • Parliament House Hotel website sliding widget
  • Parliament House Hotel website interactive map