Computer screen with homepage of Parliament House Hotel on it

The Client

 

Parliament House Hotel is a gorgeous 3-star hotel situated in the heart of Edinburgh. With two historic buildings and a mouth-watering restaurant at the foot of Calton Hill, its central location, traditional Scottish hospitality and historic charm always leaves its guests hungry for more.

 

 

The ProblemSilver plaque with Parliament House Hotel inscribe on it

Despite a central location and reputation for excellence, Parliament House Hotel was battling to drive traffic and sales online. In order to improve website traffic and increase conversions, they were in need of a complete online marketing overhaul and POSH PPC solution.

A POSH PPC SolutionCategory boxes on Parliament House Hotel homepage on website

  • We started by creating a more user-friendly e-commerce website, optimising content, managing technical issues in the backend and increasing engagement across all digital platforms.
  • In collaboration with the Parliament House team, we got to grips with their diverse target market and specialised offerings.
  • In order to improve rankings and increase conversions on site, we created a PPC plan of action to revitalise all aspects of their digital marketing.
  • Analysing their services and offerings, we identified hidden opportunities and formulated a PPC solution designed to deliver results.
  • We then designed, implemented, optimised and managed all online content and PPC campaigns.

The ResultsCategory page on Parliamnet House Hotel website

Since launching our PPC solution, our campaigns have led to a 60% increase in online growth in just 6 short months, with online revenue increasing by 13% and growing.

 

  • Parliament House Hotel hompage on website
  • Product Landing page on website of Parliament House Hotel
  • Bedroom landing page on Parliament House Hotel website
  • Category page on Parliamnet House Hotel website
  • Category boxes for room types on Parliament House Hotel website
  • Category boxes on Parliament House Hotel homepage on website
  • Parliament House Hotel gallery page on website
  • Bedroom landing page on Parliament House Hotel website
  • Blog page on Parliament House Hotel website
  • Parliament House Hotel product landing page on its website