Much like a holiday insurance policy, many businesses approach website analytics reports with the attitude of “it seems okay, let’s just hope for the best.” But, as any seasoned traveller will tell you, it’s much more important to have a comprehensive understanding of your situation.
Statistics and analytical data are the travel insurance to many companies. Placing your investment in the right area is the key to sustainability – so aiming your budget at a metaphorical dartboard could result in utter disaster.
With extensive experience in reporting and consumer profiling, we run detailed and informative website analytics reports to make sure you hit the bulls-eye every time.
Get in touch to find out more.
- Translating technical jargon into simple English is what we do best.
- Analysing your online performance, we identify what’s working, what isn’t and how to make it better.
- It’s how we ensure all our clients are on track to many happy returns.
Working with your company, we help to compare trends and identify just what it is your customers want. It’s not a case of firing some simplified pie charts at your team either. With our comprehensive reporting system, we’ll break down all the technical jargon, so your entire company can approach the strategy head on.
As a company, we operate on complete transparency – if your PPC campaign is performing poorly, we’ll tell you exactly why. Worried about the strength of your SEO? We’ll work over your website until no meta-description has been left unturned.
Being able to identify and adapt strategy early on is the difference between a business that struggles and a business that thrives. Don’t take the gamble – know your market.
After all, peace of mind is the key to five star quality sleep at night.
Sleep Easy. Contact POSH today.
Consumer Profiling & Behaviour
- Who, what, when, where and how?
- Analysing your online traffic, we track the journey from clicks to conversions.
- It’s how we identify who’s visiting your site, how they’re getting there, how long they stick around and how likely they are to convert.
Receiving a lot of traffic, but not receiving the conversions you’d expect? It could be you have the wrong target market altogether. Being on top of the trends in today’s climate is more important than ever. If you can’t quite seem to get purchase on your market’s behavioural tendencies, then profiling is the tool for you.
By conducting a thorough analysis across your site, we can identify traffic trends and buying patterns to establish and expose the mind of a typical visitor. Getting behind the psychology of your market can drastically improve conversion rates and in turn expose new and unexplored markets.
Understanding your market can be a tricky thing. One month – they’re all about the cruises, the next it’s a bungee-jumping weekend away.
We’ll make sure you have that bungee-jump cruise before anybody else.
Drop us a line to get things started.