“POSH have been very pro-active in their work with The Dunstane over the last year. They are always on the phone to support or answer any questions and nothing is too much trouble. They have changed the way we as a business approach online marketing and SEO and how much we interact with it.”
– Samantha Wright, Hotel Manager
PPC Agency Glasgow
Whilst SEO is the Marathon to the top, Pay Per Click (PPC) is the ‘sprint’!
PPC Advertising campaigns should equate to 30% of your total revenue online and is very easy to waste spend… which is why you need a Google Partner agency with a tight track record… like POSH! POSH is a PPC Agency Glasgow selected to by Google to be a Google Partner, with our own focused account manager, selected for our higher than average ROIs in the UK of 15:1. Make your paid search count, with one of our complete online strategies. Speak to us today!
- Is your PPC Agency Google Partnered?
- Your PPC advertising should equate to 30% of your business!
- A well-managed campaign should drive an ROI of 7:1 or higher
- PPC gets you to the top and protects your brand whilst SEO grows
PPC Advertising is the most effective way to instantly drive relevant, targeted traffic to your website and increase conversions – it also protects your brand from competitors and 3rd parties bidding on your brand.
SEO and PPC together is called SEM. Effective SEM is where a coherent SEO strategy is linked up with a structured and well-managed PPC Campaign. This will offer you the best results in terms of online revenue and quality traffic to site.
Pay Per Click (PPC) revenue should account for 30% of your online business, being the second greatest revenue driver digitally. To be a successful you must drive the same Brand Strategy across multiple PPC platforms:
1. Google Shopping
This is the most effective method of PPC (for selling products not services) as it offers the Google searcher a visual shopping experience with ratings. Those products with star ratings are 87% more likely to convert.
2. Search AdWords
Here we would list “branded campaigns” and “generic campaigns” in Google search rankings to capture current customers to encourage them to become repeat customers. We can also brand bid on competitors to capture their customers.
3. Bing Ads
BING is a cash-rich platform, focused around baby boomers. As a rule, all PPC campaigns should allow 10-20% of their AdWords budget for Bing.
Re-marketing is highly recommended to improve conversions from existing traffic. Here, tailored banners follow your customers around the web with specific messages tailored to their past journey on your website.
5. Facebook Ads
Facebook Ads are extremely powerful today, with high conversion rates – this is one of your best options for brand reach.