Brief from Client:
Winner of MasterChef 2014, Jamie Scott, reached out to POSH Communication to raise his personal profile and promote his pop-up restaurants with the press.
What we did:
The POSH team first set up a photo and video shoot to get Jamie and his wife Kelly, a key driving force behind the brand of “Jamie” to get them comfortable with being in front of media and to collate some PR collateral we could share with press.
We worked very closely with Jamie to understand his passions, needs and desires – to understand his direction, ambitions as MasterChef 2014 and just where we needed to focus our PR attentions. We then went out to press, submitting releases, leveraging our established connections and using our PR hubs to reach the media. As direct result of this, we created multiple campaigns which provided solid media coverage for Jamie and his work.
Each article was designed to target the local and wider audiences to raise the profile of Jamie. As a result, the he received a surge of attention with requests to work in restaurants up and down the country coupled with a larger interest online.
Several pop up restaurants emerged, packed to the gunnels with journalists, bloggers and foodies alike. Other campaigns such as setting Jamie as the Ambassador for Scottish Food and Drink Internationally and high exposure demonstrations at large Food Festivals and shows further drove his profile in the press.
We also brought the client online with social media which contributed to the rise in popularity and attention the client received in the press.
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