Computer screen with Peatzeria website on it

Peatzeria Website and Social Media Case Study

Brief from Client:

Peatzeria is a contemporary, bistro-style pizza restaurant in Bowmore on Islay, Scotland. Opening in April 2017, the owners wanted us to launch their brand online with a new restaurant website design, blog and social media activity.

WHAT WE DID:

Peatzeria Restaurant opened to rave reviews, offering delicious food and fantastic customer service within a lovely, modern setting. So it was our job to support the brand and grow it, with a lively, engaging online presence.

Restaurant Website Design

Firstly, we created a new website design, using the popular opensource platform WordPress. This meant we could offer great value for money. With a flexible, easy to use, search engine friendly content management system. The design of the site reflects Peatzeria’s contemporary style. Showcasing the restaurant with beautiful, strong images of the interior, exterior and the food and drink. It’s easy to navigate around, with clear calls to action. It focuses on the friendly, family-run aspect of the business. And also the warm atmosphere, lovely views and amazing food on offer.

Screenshot from Peatzeria website

SEO

We have optimised the new Peatzeria Restaurant web design for search engines, so that customers can easily find it using search engines like Google and Bing. This is such an important part of web design that is sometimes overlooked. As experts in SEO (search engine optimisation), we designed the site with this at its core, instead of as an afterthought. The website is ranking highly for our key terms already, helping customers to discover Peatzeria online.

Google search results for Pizza Restaurant Islay

Blog

We added a blog to the website, so that we can publish regular, fresh content on a range of topics that are important to Peatzeria. Such as new menus, special events, local guides and environmental issues. Again, this helps with SEO and also allows customers to stay up to date with what is happening at the restaurant.

Screenshot from Peatzeria website

Social Media

Next, we ensured the brand was set up correctly on all major social media networks, including Instagram, Facebook and Twitter. Going forward, we offer social media management services, scheduling regular posts and delivering a consistent message across the channels. Answering questions and replying to comments, maintaining an online community around the brand, and making sure no potential booking is missed. The Peatzeria team also have access, so they can post updates live from the restaurant whenever they wish.

RESULTS:

The restaurant continues to go from strength to strength, receiving fantastic online reviews and currently #1 Bowmore restaurant on TripAdvisor. The Peatzeria brand has taken off both on and offline, as the restaurant has become popular with locals and tourists alike. New customers are discovering them locally, through word of mouth and via our online channels.

Screenshot of Peatzeria Restaurant on TripAdvisor website

We are delighted to see web traffic doubling year-on-year. And the brand’s social performance is extremely strong too, driving a core front to the business.

POSH continue to work with Peatzeria, managing their website, blogging and social media activity. Excited to see what the future brings for this amazing restaurant business!

RESTAURANT WEBSITE DESIGN AND SOCIAL MEDIA MANAGEMENT

If you are looking for a digital marketing agency to kick-start a new restaurant online, then contact POSH today. Find out how our team in Scotland can help you. Simply call us on 0141 278 6702 or email us by clicking the button below.

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